How To Build Your Network Marketing Business - Tips
I found this in an email from Richard Brooke and feel it will help us all. Please visit his website and buy his books as he is very good at what he does.
Claude Fullinfaw
Brisbane
Tips for Building Your Own Network Marketing Empire
Please get Richard Brooke's books from his web site to further your success. Happy reading :)
http://blissbusiness.com/store/products/9447.aspx
http://blissbusiness.com/store/products/9447.aspx
1. Use all your products in as many creative ways as possible. Your product experiences become your basis for retail sales.
It’s very obvious to others when you’re NOT a user of all the products,
so it pays to develop a passion and knowledge of each product.
2. Think about what you will do with your Network Marketing residual income ALL THE TIME and let yourself FEEL how it will feel.
3. Create and maintain
a list of people to prospect and how to get a hold of them…there ought
to be hundreds of people on it. Do NOT pre-judge their interest.
4. Study MLM like you are pursuing a four-year degree in it. Read and listen to EVERYTHING. Network Marketing is being taught as a business module in a university in Chicago.
5. Manage your beliefs. Study, listen to and watch people that have the beliefs you want. Learn to believe in what you want as an expectation.
6. Create
a business plan…a simple one that you WILL follow every day. Boil it
down to a daily action plan, then let the plan work you.
7. Treat your opportunity like any new career. Dedicate yourself to mastering it.
If you started a new job and your boss made you train and learn, you’d
do it. This career, because we rely totally on ourselves, is no
different.
8. Work at least part time — 10 to 20 hours a week. Sometimers only get paid sometimes. And if you choose to work only sometimes, don’t complain about having a ‘sometime’ kind of cheque.
9. Learn to SELL the income opportunity as well as you might sell the products. More people are interested in the money.
10. Sell income and free time more than a business opportunity or home-based business. People want holes, not drill bits.
11. Don’t push ropes. Work with the willing. Work only with those who work, not those who promise to work. Work with those who turn up at events, who are willing to be part of a team and who are open to working with other teams.
12. Give yourself options from which to pick your leaders. Sponsor enough people to create some odds in your favor.
13. Sponsor
and keep sponsoring until you find an Ace (worker). Then, take them
DEEP! (There are always four aces in every 52 cards. Oddly enough, there
are usually at least four builders out of every 52 you sponsor).
14. Be mindful of “placing people” under people. No one likes being given up for adoption. It is not as good an idea as it sounds.
15. Sponsor as though you could only do so for the next 12 months and then had to build it all from that.
16. Prospect as though you believe everyone is at least interested. They would be, if they knew what you knew…wouldn’t they?
17. Keep a prospecting pace and attitude as though the company was paying you $10,000 a month JUST to introduce people to it.
18. If
all you had to do was introduce the company to get paid, who would you
talk to? What would you say? What would you do if they said no? Do the
same thing with the same attitude and you will earn $10,000 a month and
more.
19. Some will; some won’t. So what? Who’s next?
20. Remember, the more people who say no, the closer you are to the one who says yes. The odds PROVE it, so bank on it.
21. If
time and opportunity permit, get to know people before introducing them
to your opportunity. Find out what is important to them and what is
missing. Relationships first.
22. Never be cute or creative about what it is you do. Be straight about the opportunity. Answer every question directly, followed immediately by your own question.
23. Call people by their name. They love hearing it and will love you for remembering it.
24. Leapfrog! Show people that it is who they know that can make them successful. Paint the picture of their success through their prospects.
25. Drip on everyone that has said no. What they meant was, not now. Send them something every month. Life will change for them.
26. Offer people about one-third of what you think their full-time income is. Less is boring. Much more is unbelievable.
27. Offer
a specific amount of income as soon as possible. Some or a lot of money
is difficult to visualize. $500 next month is hard for anyone to pass
up.
28. Don’t beg people to join. Beggars are not attractive. Offer the opportunity and be just fine with them not being ready.
29. Be mindful of what you are doing when you offer the opportunity to others. Would they want to do what you are doing? Prospecting for the income opportunity while working a booth at a flea market does not work.
Don’t be surprised if family members don’t want to join you. If they
don’t want to do what they see you doing, then let them go. They may
prefer to sit back, watch, and decide later when you’ve proven yourself.
30. Do
you look like your opportunity is working for you? Are you having fun?
Are you dressed attractively? Are you groomed attractively? Does your
car look scary to ride in? Is your home inviting? Do you speak
positively about life and others? Or do people see you with a long face, a stressed attitude and wearing ‘desperation’ on your face?
31. Listen, listen, listen, listen, listen, listen. No one cares how much you know until they know how much you care. Listen!
32. Edify,
edify edify! Sell your sponsor, your upline, and corporate leaders.
Sell them to your prospects and new distributors powerfully. Practice
this.
33. Know
your competition. Visit other companies’ opportunity meetings. Study
their websites. See their strengths and weaknesses. Learn from them.
34. Support
the dreams of your competitive distributors. Do not undermine their
opportunity or attempt to lure them away. Many of them may soon be
looking for something new.
35. Paint
a vivid, powerful picture of the income opportunity for your prospects.
People have to see it in their mind’s eye first to believe it.
Others have done it, it’s proven. There are many thousands out there
earning 6 figure yearly incomes. This model works so we don’t have to
‘prove’ anything. We just need to do!
36. Learn
to sell the unique advantages of your opportunity: longevity,
integrity, million-dollar empire builders, immediate income, paid
weekly, personal development opportunities, unique products, products
that create residual income, your sponsor, your upline, your corporate
leaders… And this company is DEBT FREE. That’s a powerful point to business minded people.
37. Craft
and practice your personal story on every product with which you have
had success, as well as why you are engaged in the opportunity. Be
brief. Be powerful. Think of how others could interpret what you say.
Think of how you could say it so that they will believe you. What would
it have to sound like for you to be interested?
38. Be
on ready alert to offer any one of your success stories on e-mail, in
meetings or on any conference call when given the opportunity.
Information tells…stories sell. Master your stories. BE BRIEF. STAY ON
TARGET.
39. Craft
a Story Letter — a 3/4-page letter on non-company letterhead that tells
the story of how and by whom you were introduced to your company; what
the products did for you and what it was about the income opportunity
that compelled you to take advantage of it.
Include your photograph – or if you have a good before and after
photograph that illustrates the benefit of the product, that’s even
better!
40. Use
your Story Letter as your primary piece of prospecting literature. Send
or hand it out with anything else you offer to prospects. Add it to
your web page. Update it as often as you have something powerful to add. Tell a compelling story.
41. Prospect
anyone and everyone with whom you would consider working. Some of the
most successful Network Marketing leaders today first joined as very
unsuccessful people. And, the more successful one is already (to a point
of about $500,000 annual income) the easier they can see this working;
the more contacts they have and the more credibility they have with
those contacts. From the lowest to the highest and everyone in
between…prospect them all! Remember tip #27? Offer them 1/3 of their
current full-time income.
42. Less
successful people will respond to immediate income, the opportunity to
sell product and weekly checks starting next week. Even $50 to $100 will
make a huge difference in their lives. And, they are willing to do more
for it.
43. More
successful people respond to monthly income and longer-term residual
income and are usually willing to do less for it. Financially successful
people are often dominated by their business or career and are looking
for a way to replace a portion or all of their income. They are usually
willing to wait longer and will invest more to make it happen. Most
people that earn up to $500,000 a year could not maintain their
lifestyle off liquid assets if their income stopped for more than two or
three months. Being broke is a relative concept.
44. Master
the Art of Leapfrogging™. Leapfrogging is showing the prospect who they
know that should be successful, most often using occupations as the
anchor. Paint a picture on a yellow pad of how their group should grow
(1st level, 2nd level, etc.) based on knowing people in certain
occupations. The leapfrogging conversation starts by asking, “Who do you
know that is a __________?” More successful people must be leapfrogged
so that they can see how it is who they know, or what lead generation
system they have access to, that will earn them the money; not how much
time they put in themselves.
45. Master
the Art of Listening Through Objections™. Prospects’ objections are
rarely true, even for them. These objections are merely a form of
resisting being “sold.” Never argue, not even subtly. Always listen:
embrace, define, embellish, purge, and address.
46. Master
showing your career plan: Four who get four who get four, two who get
two, etc.. Focus on the four cornerstones of why it works: The People
(how to amass all those people), The Sales (how do you expect $100 or
your active requirement from each), The Compensation Plan (an average of
10%) and the Residual Asset Value (5 to 20 times the residual annual
income). Study
The Four Year Career® Plan™.

– Richard
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